What the client needed from us...

Brief:

This project came from a long-standing client I’ve had the pleasure of working with on several previous collaborations — so when they reached out again, I was excited to jump on board! The goal was to create a new brand that would separate their existing business from a specific product line aimed at a different target audience. While the new identity needed to echo elements of their current brand, it also had to feel more scientific, refined, and professional. Alongside the branding, they needed a website that allowed their clients to explore and learn more about the products in a clear, accessible way.

What we did about it...

Solution:

I created a refined visual identity that echoed the client’s existing brand while introducing a more scientific and professional feel. A minimalist colour palette, clean typography, and structured layouts helped appeal to the new target audience. Subtle scientific-inspired graphics were added character without overwhelming the brand. The website was designed with clarity and accessibility in mind, allowing users to easily explore the product range. Content was organised to guide users naturally through key information and benefits. The final result was a cohesive brand and website that confidently stands apart while remaining connected to the original business.